William Penn: Quest for fine pens
Business Standard
After exclusive tie-ups with top global brands like Fisher Space, Pelikan and Sheaffer, William Penn, the multi-brand retail chain of writing instruments, has now got into a partnership with Caran d'Ache of Switzerland. Founded in 1924 by Arnold Schweitzer, Caran d'Ache is a product of Switzerland's long history of watch-making and jewelry manufacture.
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