Godrej to take a bite of the chocolate market with Hershey's
Business Standard
Till now, it was an unequal fight between two players, Cadbury and Nestle, for a pie of the Rs 3,000-crore branded chocolate market in the country. With Godrej Group developing a taste for chocolates, through its joint venture with US chocolate maker Hershey's, it has queered the pitch. The key challenge with chocolates, say observers, is having the right taste, at the right price point, available at the right outlets.
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