Reliance Dairy Foods eyes larger slice of life
Economic Times
Reliance Dairy Foods, a subsidiary of Reliance Retail, is muscling into the country's branded milk product market with a new brand that will take on established players such as Amul, Mother Dairy, Nestle and Gowardhan by offering higher margins to retailers and 10% extra milk to customers.
The company will sell its new milk brand, Life, through general milk distributors, while its existing Dairy Pure brand will be sold only through Reliance Retail stores.
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