| From the Editor's Desk |  | |
Retailers! Convert footfalls to sales and sales to profits
Today most retailers in the country are focusing on the front-end (opening of stores in the right catchments, efficient store ops, promotions, etc) and rightfully so, since luring the customers to the stores implies footfalls and footfalls are a prerequisite to sales and sales are a prerequisite for profits. However, it is also important to ensure that the links between footfalls and sales and that between sales and profits are deeply understood. The right focus on merchandise management (high in-stock) and trained staff ensures sales, as well as repeat purchases. Having an efficient back-end in place, thus reducing both inventory and supply chain costs helps ensure profits.
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| At a Glance | |  |
| News: Apparel, Specialty, CDIT ... | | |
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Mahindra Retail took on the green hue with the launch of its 'Green' Mom & Me store in Bangalore. Located at Indiranagar, the well established retail destination, this is the 25th Mom & Me story in the country and the fifth in Bangalore. The store uses eco-friendly, recycled and reused construction material. The kids play area too has natural toxic free Marmoleum, to ensure a safe environment. |
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 | Bigshoebazaar.com, an online shopping portal and chain of retail outlets is planning to add 100 outlets to its network through franchising in the next two years. Recently, the company has launched three franchised stores in Sangroor, Kurukshetra and Sonipat. "Our unique retail model offers vast choices to customer on one hand and helps the industry clear its inventory fast and in real-time on the other. Thus it is a win-win model for all stakeholders. We are confident that this model will be hugely successful and become a benchmark for the industry," said Mr Manmohan Agrawal, Director, Bigshoebazaar.com |
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Italian beauty and cosmetic firm, Lord & Berry said it was looking at expanding its product range and strengthening its retail presence in India in the next year. The company, which started operations in India in June last year, said it plans to introduce a complete range of skin care items in India by the end of next year. "Our focus is to build the brand and make ourselves present at the right location. At present, we are looking at expanding into the southern states and adding more exclusive stores," Lord & Berry Head Operations (India) Nikhil Bhatia said. |
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 | Prozone Aurangabad, designed to be a 'horizontal mall' on the lines of international developments, opened its doors to customers recently. The mall will house India's major retail brands, including Shoppers Stop, Star Bazaar, Westside, Pantaloons, Croma, Satyam Cineplexes, Reliance Trendz and KFC. Aurangabad is the first tier II city in India to develop a retail and leisure destination of this scale. The company expects the mall to attract more than six million unique visitors per year, about three times the total population of the city. |
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 | Swiss watch manufacturer, Raymond Weil is strengthening its India operations by opening new exclusive boutiques and shop-in-shops, according to Olivier Bernheim, President and CEO. Mr. Bernheim was in Chennai on Friday in connection with the launch of the company's new exclusive boutique. |
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Reebok Gives Energy to Zigtech with New TV Advertising Campaign
Business Wire India
Reebok is all set to energize its iconic ZigTech shoe with two new television commercials featuring star cricketers MS Dhoni and Yuvraj Singh. ZigTech ads are created under the brand's "Ree" marketing platform by DDB Berlin and produced by Logan. Reebok India has a pan-India presence and is the market leader with 950 exclusive stores. |
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| News: Food & Grocery, QSR ... | | |
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Cafe Coffee Day buys up Czech chain
fnbnews.com
Cafe Coffee Day (CCD), the leading coffee and tea beverage chain, recently acquired Czech caf chain Cafe Emporio for Rs 15 crore, in an attempt to establish a foothold in Europe. This is the firm's first international buy. Cafe Emporio has 11 cafes in the Czech Republic. CCD hopes to generate 10-15 per cent of its revenue from international markets. |
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Pizza Hut Celebrations, the official Facebook page for Pizza Hut has been seeing a regular rise in the number of followers and today boasts of more than 1.6 lakh followers on the social networking site. The Pizza Hut page sees a strong number of followers from cities such as Indore and Vellore making regular posts on the page. This digit is giving a tough competition to the figures from metropolitan cities like Delhi and Mumbai. |
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TGIF on expansion mode; to have 19 outlets by 2015
Economic Times
International casual dining restaurant chain TGI Friday's (TGIF) is enhancing presence in India with plans to nearly treble the number of restaurants here by 2015. The chain, whose Indian operations is owned 26 per cent by global hospitality and travel company Carlson and rest by Bistro Hospitality Pvt Ltd , currently has seven TGIF outlets operational here. "We are adding new ones very quickly here (in India) and have decided that twelve more restaurants should come up by 2015," Carlson South Asia Vice-President K B Kachru told media |
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| Retail Trends | | |
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Local stores rule festive shopping
Hindustan Times
Malls and organised retail outlets come behind local shopping centres and streets. "Traditional formats provide the ease of shopping as most Indian consumers still associate to what in marketing terms is known as an 'Underdeveloped Brand Preference," said Vishal Oberoi, Market Xcel Data Matrix's CEO. "Consumers have this perception of shopping in malls being more expensive than their local markets," he told Hindustan Times. |
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Shoppers in Kolkata, Bangalore and Chennai got a chance to check out the in-flight experience of Singapore Airlines, in select malls for a few days last month... Welcome to the world of pop-up stores - temporary shops that usually sell goods for a limited period of time. Designed to generate buzz and lure shoppers with a get-in-while-you-can appeal, pop-ups allow brands to move quickly, opening up shops to test a new product or market, and closing them without much fuss. |
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The retail sector in India, both organised and unorganised, is set to grow at a very rapid pace over the next few years. Indian retail is currently ranked as the fifth largest globally, contributing over 5% of the country's GDP ...its efficacy as the next growth driver is contingent upon robust and consistent growth of the infrastructure sector, particularly a more reliable and efficient supply chain and logistics mechanism. |
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After initial hiccups, L'Oreal found the right positioning for Garnier, the brand it had chosen to play up in India. Bright green bottles, some with a splash of strawberry and others with mango, dot the L'Oreal office at Lower Parel in Mumbai. These are cutouts of Garnier Kids shampoo. The product has been developed from scratch in India. As most multinationals draw freely from their international portfolio rather than rediscover the wheel in India, it is a clear message to the local team that L'Oreal is serious about the Indian market. |
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New generation kids transforming unorganised family businesses
Economic Times
Dhavji Raghoji Patel, the patriarch of one of the most respected families in Gujarat's ceramic city Morbi, faces a minor issue. The octogenarian chairman of Oreva group, which makes Ajanta watches, CFL lights, electric bikes and mobile phones, has been living in the city for all of his life, but his grandsons Chintan and Nevil want the family to shift to Ahmedabad. The Patel family issue is part of the churning taking place in many a family-run business house across the country. In most of these cases, where the first generation had set up business from scratch, their young buds are using this advantage as a springboard to break higher grounds. |
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| Retail Insight | | |
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| How to get the most out of Retail Marketing |
| RMI |
This white paper has come from bringing together some of the best minds in the retail marketing industry at the 2010 Instore show to shed light on how to get the most out of retail marketing. The challenge, and indeed the opportunity, for brands and their agencies is to create a rule book for the integration of retail communication channels with traditional above the line media to deliver cohesive and effective campaigns. |
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