The historic and notorious East India Company is set to be reborn as a contemporary luxury brand, with the launch of its first flagship store under the brand, scheduled to take place in Mayfair, London next week. The owner and chief executive of the famous, 400 year old brand, Sanjiv Mehta said that more outlets will be launched in the Middle East, Japan, Russia, the US and India. The brand will acknowledge the company's trading past with the sale of teas, coffees and spices, as well as condiments, chocolates and hampers. |
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