You won't get much variety if you visit an outlet of Jumbo King, a fast-food chain that is expanding in western India. On offer are vada pavs (a potato-based patty in a bun), Pepsi and lassi. This is fast food Mumbai style. It won't cost you more than a dollar. (The basic vada pav costs just 17 cents and the most expensive 59 cents.) "I was inspired by McDonald's: Behind the Arches, says Dheeraj Gupta, founder and managing director of Jumbo King, referring to the John F. Love book about the world's largest fast-food chain. "But my target is the suburban train traveler." |
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