March 29, 2010News for the Retail industry
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News: Apparel, Specialty, CDIT ...
Future group joins hands with celebs to co-create brands
Business Standard
Move over brand ambassadors, the latest mantra for promoting a brand appears to be co-creation. And retail major Future Group seems to be making the most by co-creating its private brands. Instead of an endorsement fee, the celebrity involved in brand co-creation, will get a pie in the revenue of the product, said sources close to the development.
Bulchee plans to tap youth with new line
Hindu Business Line
Italian brand Bulchee will tap the youth segment of the estimated Rs 4,000 crore Indian accessories market with the introduction of a special line, the trademark's Indian licensee Altas Brands said. Besides, the brand will be increasing its exclusive retail chain by seven-fold to take it to 35 outlets by the end of 2010, from five currently.
Godrej plans to focus on multi-brand outlets
mydigitalfc.com
Godrej Appliances will focus on driving sales through multi-brand outlets (MBOs), shunning expansion through their own exclusive brand outlets (EBOs). This means a range of Godrej appliances such as air-conditioners, washing machines, refrigerators and microwaves would be made available through large, third party outlets such as Croma and south India-based retail chain Viveks.
V-Mart to add 15 more stores by FY 11
Hindu Business Line
With a view to tapping the huge purchasing-power potential of the rapidly-growing middle class, Delhi-based value retail chain, V-Mart, plans to add 15 more stores to its network in FY 11, a top company official said. The seven-year-old retail chain V-Mart, which opened its first store in Ahmedabad in 2004, presently has 52 mid-size hypermarts (10,000 sq ft) across 45 Tier II and III cities.
John Players' new innings
Business Standard
ITC has a clear game plan for its mid-priced menswear: Careful store expansion and the star power of a new brand ambassador. John Players, the mid-priced menswear brand of ITC, is set to begin a new innings after the retail slump that hit apparel brands in the last two years. ITC is betting on opening more John Players exclusive stores. The brand is increasing the number of stores to 300 by this month-end from 225 earlier.
Van Heusen goes off the beaten track
Business Standard
Worldwide, Van Heusen is known as a mid-market shirt brand. In India, Van Heusen sits at the premium end of the market, with an average shirt costing nothing less than Rs 1,200. Unlike the West, Van Heusen again has extended into segments such as women's wear, youth wear and accessories in India.
Shoppers Stop opens third store in Bengaluru
indiaretailing.com
Shoppers Stop has opened its store in Mantri Square mall at Bengaluru. It is the third store of Shoppers Stop in the Silicon City, which is spread over an area of 42,698 square feet.
NTC to don retail cap again
Economic Times
National Textile Corporation (NTC) is about to return to retailing in a chic avatar by modernising its 100-odd showrooms, as the state-run company looks to ride back to health and become an integrated textile and garment player. "We are looking at the retail business to market our products to the end consumer," said NTC managing director Ramachandran Pillai, adding that the company will partner a private retailer for the foray. Mr Pillai refused to divulge the partner's name.
News: Food & Grocery, QSR ...
Fast food joints cash in on new-age transit locations
Economic Times
India is on the move. So are Indians. With around 20 million people using the railways everyday across 7,000 stations and thousands boarding flights from airports, branded food retail chains too have started making lucrative business moves. Be it airports, railway and metro stations, bus stands or highways, these new-age transit locations have set the cash registers ringing for food retail chains.
Summer Sale: Cos Step Up The Heat
Times of India
It's that time of the year again when soft drink companies uncork their marketing fizz to sell thirst-quenching liquids in attractive bottles, ice-cream makers tempt consumers with icy cool ways to beat the heat, durable companies come up with enticing offers to sell their room-cooling devices and apparel makers focus on the trend of the season. Summer marketing strategies drafted in corporate boardrooms are now being played out on scorching streets across the country.
A passion for pickles
Times of India
If cheeses can replace a state religion in France, there is no reason why pickles can't play that role in India. Indian pickles, manufactured locally or imported from India, are now sold not only in upscale department stores or in 'Little India' enclaves, but in neighbourhood grocery stores as well. The England-based Patak pickles are an example.
Retail Trends
Kishore Biyani: Taking Future Group to next phase of growth
Moneycontrol.com
Kishore Biyani has spread his wings beyond the shopping isles of his Big Bazaar and Pantaloon stores, but he has still got his eyes firmly on the wallet of the Indian consumer as he forays into life insurance, financial services and even telecom. India's retail king Kishore Biyani, Future Group talks about his journey so far and his future plans.
Companies target young Indians to boost growth
Times of India
The strong purchasing power of upwardly mobile young Indians is prompting corporate groups, which have been around for long, to adopt a fresh approach to market their products in a bid to remain relevant. At least two such groups are consciously making efforts to take on a more contemporary look - the Godrej group and Bombay Swadeshi Stores.
Retail Insight
Retailers' role in package development: More work to do
Packaging World
Continued market-share gains for private-label products are intensifying the uneasy relationship between retailers and owners of national brands. That development could have potentially unsettling ramifications for packaging innovation, judging from responses to an exclusive Packaging World targeted survey
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