Cadbury board accepts sweetened Kraft offer
Hindu Business Line
A new global confectionary powerhouse is set to emerge as the board of Cadbury Plc, the London-based chocolate maker, unanimously recommended a raised 840-pence-a-share (Rs 630 a share) offer from US rival Kraft to its shareholders. While Kraft is hoping for cost savings and synergies in both home markets and to create a retail giant with $100 million in sales annually, it is Cadbury's position and crucially distribution network -- in India, Mexico, South Africa amongst others -- that is the lynchpin of the deal.
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